It is very rarely that I actually laugh at a commercial. But the “New Diamond Shreddies campaign is sheer brilliance. I have pitched ideas before to companies but I can only imagine the creative team heading into this one.  The manage to keep a very serious tone on all the commercials and it works. For those of you who are not familiar with Shreddies … they are a pretty common sight around Canadian breakfast tables. Up until this campaign they were square ….actually exactly the same …just turned a bit ….They have some great videos on the site of focus sessions ….. quiet funny.    Kudos to the creative team that came up with this.  I am not sure who it is … if you know please let me know.  CheersScott   �

Posted in ConceptShare ~ 17 Comments
Written by Scott