Did Kelsey’s choose the right music?
{ March 26th, 2008 }
I am having a real negative reaction to the whole Kelsey’s new campaign. How dare you defile my memories of a great show and try to slide in and be the place where everyone knows my name. I was there last week …. you weren’t glad I came nor did you know my name. I looked around and I didn’t find anyone with problems that were the same.
Am I the only one who thinks that this is wrong ? I mean I know from the marketing departments point of view it is a coup of monstorous proportions ? Personally I think that this is a cop out for real creative. How can this be called creative ? Ok so we have this song from a famous show about a bar …. lets sub in our restaurant for the bull and finch and nobody will be on to us. I have been to the Bull and Finch in Boston. I didn’t get the same feeling when I walked into Kelsey’s. There seems to be a lot of people feeling the same way about the ad.
The closing line is Cheers to good food ? Come on ….I smell a brand hijacking.
So does it make people look at the TV when the song plays …yes it does ….do they look because they think it is Cheers …I know I did. Was I let down ….yes. Does that make it a success … probably.
If you want the true experience of Cheers …. i suggest going to the Bull and Finch around the Beacon Hill area of Boston. You will find the true outdoor shots that that were used for the TV show. They also have a true replica of the bar at Cheers Boston.
Cheers
Scott
If you enjoyed this post, make sure you subscribe to our web feed!
Categories: ConceptShare ~ ~ Trackback
March 26th, 2008 at 11:01 am
Yeah, there’s nothing more like a one-of-a-kind bar full of friendly eccentric customers and friendly (except for Carla) eccentric staff than… a franchise restaurant selling McFood in the most homogenized way possible.
Stunningly bad campaign, IMNSHO. I’m not a Kelsey’s habitue anyway, but this alone would totally turn me off going there.
March 26th, 2008 at 2:10 pm
It’s soooo strange to see these kind of ads because in France apart from MacDos and a few others we really don’t see these kind of things.
I know the French way of seeing food is… specific but we do have restaurants chains like Kelsey’s although they would never do this kind of communication.
Is it “the standard way” ?
March 26th, 2008 at 2:15 pm
I think my biggest gripe is the fact that they have taken the familiar music from Cheers and repurposed it in a way that leverages an iconic show to serve a chain restaurant.
March 27th, 2008 at 11:46 am
I have never had a great dining experience at kelsey’s - probably never will. I never paid much attention to the ads, except for a quick warm feeling in my stomach when the song starts, but my wife is appalled.
I have a feeling this sentiment is pretty widespread and I wouldn’t be surprised if the campaign is short lived.
Won’t be too long until the Friends themesong shows up in ads. Won’t that be fantastic?
March 27th, 2008 at 2:29 pm
I think you are right about the sentiment regarding this ad. I wonder how long it will be around … i could see them trying to keep spinning this cheers theme for a while.
March 27th, 2008 at 10:09 pm
They have no right to presume that relationship with a mass audience! Couldn’t agree more!
April 1st, 2008 at 2:00 pm
Smart advertising though…
June 9th, 2008 at 9:22 pm
The music is good. It`s like an ad and you hope that they`ll show Cheers in syndication but it`s just a restaurant.
It`s ironic that it`s called Kelsey`s, like Kelsey Grammer or Frasier Crane.