Diamond Shreddies - Brilliant
{ March 3rd, 2008 }
It is very rarely that I actually laugh at a commercial. But the “New Diamond Shreddies campaign is sheer brilliance. I have pitched ideas before to companies but I can only imagine the creative team heading into this one. The manage to keep a very serious tone on all the commercials and it works. For those of you who are not familiar with Shreddies … they are a pretty common sight around Canadian breakfast tables. Up until this campaign they were square ….actually exactly the same …just turned a bit ….They have some great videos on the site of focus sessions ….. quiet funny. Kudos to the creative team that came up with this. I am not sure who it is … if you know please let me know. CheersScott �
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March 4th, 2008 at 2:54 pm
Rumour has it that this idea came from an intern, which isn’t the least bit surprising!
March 5th, 2008 at 4:34 pm
I hope it did …shows some unrestrained thinking !
March 17th, 2008 at 5:07 am
Funny, yet insanely simple. If it comes from an intern, I’m doubly thrilled by its success!
Thanks for sharing this, Scott, it’s made me smile
Vero
March 27th, 2008 at 12:54 pm
I think Square Shreddies and Diamond Shreddies are the same thing. You could take a square Shreddies, rotate it 45 degrees and you will get a Diamond Shreddies (maybe not as big); nothing that original. Both Shreddies taste the same. They just want to seem more innovative and sell more cereal.
March 27th, 2008 at 2:27 pm
@ Roger,
that is precisely the point of it and in my mind the brilliance of it. there is absolutely nothing different between the “old” square shreddie and the “new” diamond shreddie. Except when they market it as new diamond shreddie.
They didn’t need to change anything just get people talking about it again. The cereal isle is pretty competive these days. It was absolutely done to sell more cereal.
I think it is a fun ad and makes me laugh.
cheers
Scott
March 31st, 2008 at 10:20 am
I don’t think it is brilliant, but it works and that is what matters.
May 26th, 2008 at 3:17 am
The idea came from an intern, but the idea to treat it seriously, do mock focus groups, the billboard etc… Came from Tim Piper of ‘Dove Evolution’. Read Adcritic and you’ll get a better idea of who is behind making this good idea, Great. Personal opinion - the t.v. ad was VERY weak.
June 3rd, 2008 at 7:39 pm
I remember exactly where I was when I first saw this commercial. I remember that because I immediately burst out laughing. The commercial was brilliant; no other way to describe it. It took our perception of modern advertizing, and satirized it. I knew that the company didn’t change anything about the cereal, they just repackaged it and sold it to me in a different way. I had to buy a box, not only because of the ingenious advertizing, but also because it’s a tasty cereal that I hadn’t eaten since I was a kid.