Comments on: Dove: Campaign for real beauty.

By: Meg

Meg — Sat, 01 Dec 2007 07:36:07 +0000

I loved Dove for this campaign too, til I found out that their parent company also owns SlimFast and Axe. D’oh.

By: Danielle

Danielle — Fri, 16 Nov 2007 18:39:11 +0000

i really like the way they launched the campaign. It’s all pretty much advertisement for their company but we love them anyway. My aunt was in charge of the “dove evolution” video. i think she did a really good job. awsome on youtube!

By: Erin

Erin — Thu, 27 Sep 2007 05:15:01 +0000

Yeah, Unilever really understands alright. They really understand what is going to sell soap. I was also really impressed by the campaign, and can’t totally deny that it is doing some good. But I was altogether disgusted to find out that Unilever also produces Axe products, which have about the most irritatingly sexist advertising I’ve seen.

By: Mario Parise

Mario Parise — Sun, 02 Sep 2007 23:55:04 +0000

I talk about this campaign all the time when pitching to clients about the importance of having real value in your marketing. Its success is truly mind melting.