Nokia launching a new music service?
{ August 23rd, 2007 }
Nokia …are you launching a music service on August 29th? Come on …let us in on the secret.
The rumor is:
Fortune has learned from sources involved in the project that Nokia CEO Olli-Pekka Kallasvuo will launch the new worldwide service Aug. 29 at a London event that will include live music at the Ministry of Sound nightclub. The new Nokia Web site will let consumers download songs to their PCs and transfer them to mobile phones and other portable music players, similar to Apple’s iTunes. Nokia is expected to let users transfer songs to non-Nokia phones using digital-rights-management software. Fortune
They have launched a site that is meant to intrigue users into uncovering more. The site actually has 4 messages that users have to pause the video as it constructs the outline of the new phone. I couldn’t tell too much from the futuristic message that is reminiscent of something from the minority report.
Check this site out and see if you can discern what they are telling us …..
Here is a banner that is linked to the site.
[flv]http://www.bannerblog.com.au/banners/PID_285278_300×250_v2.swf[/flv]
My only question …can Nokia compete with itunes ? They had limited success with the ngage which was designed to be the entry for nokia into the handheld game arena. I guess we have to wait and see what they have come up with on the 29th.
cheers
Scott
UPDATE : when you look at all four of the orientations you get to subscribe to this rss feed : http://feeds.feedburner.com/070829
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Categories: Business, Technology ~ ~ Trackback
August 23rd, 2007 at 9:40 pm
First things first, nice new look at Thought Balloons! Me like it a lot.
On to my comment.
Nokia, if they’re smart, doesn’t need to compete with iTunes. That’s suicide. Instead, the should focus on some niches. Specifically, they should gear their service towards Nokia users only. It gives Nokia users a sense of community and lets them customize their service in such a way that wouldn’t be possible when approaching the whole market. It also keeps Apple at bay because they won’t be overly concerned with such a small niche.
When Nokia then starts focusing on other small niches, they start to build a real market. Before you know it, they really are iTunes rivals.
It’s slow. It’s under the radar. And it’s smart.