I think that the power of the blog is pretty big. It allows you to communicate and keep people interested in what you are doing. Now in my line of business it is very hard to stand out as it seems that everyone has a blog that is somewhat related to technology.

I find it very refreshing when I stumble upon a non traditional localized business that has a blog and has really put some time and effort into it.

So go figure …. a pastry business located in New Jersey has a kick ass blog and delicious looking deserts. This is certainly an interesting combination and really not one that I had expected.

This is a useful case-study for all of you who aren’t sure if you should have a blog or if it would matter. This is a great example of why you should consider blogging. According to Jesse Heap, husband and web manager “We’ve found it to be very beneficial - it’s driving more business then we can handle at this point. In fact my wife has jokingly asked me to take the blog down just to give her a chance to catch up on prospective customers. “

Sounds like a great problem to have and one that really doesn’t cost them anything. So should you be blogging ? Could it hurt your business or help? It is a great place to toot your horn and have people check out your business and learn more about what you are doing.
Be sure to check out the site
Cheers

Scott

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