I was very impressed with the new menu graphics a few days ago on a random visit to Harvey’s. (That is a well know fast food chain in Canada.) This is one of those rare times that you see that alot of thought and design has gone into the design of the new menu’s. They are simple, elegant, visual and to the point. This photo is just of the drive thru, yet it still managed to say everything it needed to say. I commend the use of spacing and vibrant colors and imagery in the design. It breaks up a typically cluttered text based menu system you see everywhere else with a natural visual selection experience. Check out the condiment area near the bottom right. Such a visual design also transcends language barriers. The prices are simple and to the point as well.

I also noticed they did not give a lot of attention to the fast food staples such as fries and soft drinks, but theres no mystery there anyways. Showing a plastic cup with condensation on it doesn’t do much for my thirst anyway. They captured their core essence, their marvelous tasting, custom topping burgers. And did so in a way that makes you wonder what they filled all that space up with before. It’s nice seeing UI design thought in other places.
Good job,
Bernie

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