Process vs Procedure

{ April 25th, 2006 }

Seth Goodin wrote in his blog today, about the right process can leveraging intuition and how people are shouldn’t be afraid of process.

“Why are you afraid of process?

Is it because it gets in the way of intuition?

I spend a lot of time railing against organizations and teams that fall in love with process at the expense of innovation. This is not a post about that.”

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I agree with this post, however I sometimes confuse process with procedure. Some companies try to force a set way to do things. This is probably more procedure or best practices than it is process. I can only imagine their motivation is to prevent screw-ups. To me its like saying A) I don’t trust you to get the job done or understand what has to be done. B) Please dont innovate because we can’t control that C) We need a canned set of hours to get this done don’t go off the path.

Process if fine…I agree that Lots of creative people can have processes they can maximize their producitivity while still keeping their intuition alive and using process to measure or fit within a communication strategy or similar.

We see our product as part of the design process. You use your intuition to design your concepts. You post them for feedback and you rinse and repeat.

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Categories: Business, Ideas, Innovation, Product Design ~ ~ Trackback

2 Responses to “Process vs Procedure”

  1. 1
    George Reavis

    I agree that Process and Procedure are very different.

    Process is merely a set of actions. A recipe or steps to make something happen. Importantly, processes can be implemented anywhere within an enterprise including within programs and systems but also can remain apart.

    Procedures are a part of Programs and Systems and must be intiated at the top and work down through the enterprise. They require planning, measurement, evaluation, instruction, and communication. Thus they cannot be changed quickly

    To take a user-centered approach within any enterprise you must manage and lead processes. This allows you to work backwards by taking actions for results and change quickly.

    Processes can often be learned as a skill. For example, a 5-Step Process for a frontline leader to engage associates, customers, and partners through daily operations.

  2. 2
    sophia

    procedure in the listing of steps for a task to be accomplished- when u start to do the same it becomes a process i guess ???

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