Phillips patent app would force you to watch commercials, both live and recorded - Engadget

Ok in my book this is a bad idea …and i am in the marketing sphere.

Why do we need this …..so now not only are we forced to endure product placement within the shows themselves now they want to try and make me watch a TV Commercial.

“Phillips is trying to patent a method for flagging
digital TV content to not only prevent viewers from changing the channel during commercials in live broadcasts, but to
actually lock out fast-forwarding capabilities during ads in recorded programs as well. Even worse, the patent
specifically applies to the already widely-deployed Multimedia Home Platform (MHP)”

My solution is simple …..never ever buy another Phillips product …..not that i have in the past …but i can garuntee that i will never in the future.

Haven’t they learned anything? I hold the remote ….i paid for the TV ….i paid for the cable …..so where do they get the gaul to try and tell me that i cannot control the remote ….the last bastion of being a guy.

Picture these situations

- Any given Sunday during football season …..what do you mean i can’t check the Rams and Colts game during a commercial in the Bills and Giants game. Are you kidding me …..there will be anarchy …..

- Any given sunday during Nascar Season … so during a commercial a person can’t switch from the race to one of the custom incar race feeds on the specialty hd channels.

- Flipping between stations and i land on a commercial ….does that mean i am stuck on that channel until the commercial is over?

So lets wait and see what is going to happen here . I know this isn’t the last time we hear about this one …..

cheers

Scott

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