I was reading about the new Nyko Intros Xbox 360 Cooling Solution. Its basically a product that answers the pain gamers have by the extreme heat the xbox 360 produces that has been said to cause the system to freeze up and even shut down. It got me thinking… and I was marveled at the way that product flaws can create a whole line of products that people are ready to buy. Whole companies are even formed around just waiting for designers to screw something up so they can create a product to fix. Of course there’s always definite  room for customization and accessories for popular consumer products. But look at the iPod for instance, and how many accessory companies and products are out there that focus around the idea of protecting your iPod and especially the scratch prone screens. Basically its product designers who pick up the pieces that the original designers or engineers may have dropped. If you are looking for opportunities, flawed product designs that have solid market share may be a good place to look. However there is the question of sustainabiliy with this strategy. If the iPod was protected out of the box would these products have to exist? If they updated the xbox 360 with better cooling, does this Nyko cooling station stop production? 

Bernie

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